TNKRLABS PROGRAMS
Product experience programs built around your market, product, and goal
TNKRLABS builds and manages custom showcase, demonstration, event, roadshow, mobile, pop-up, field demo, loan-out, and interactive experience programs for complex B2B products.
Whether you are entering Canada, supporting a major event, launching a product, strengthening partners, visiting key accounts, or giving prospects a better way to experience what you offer, TNKRLABS helps turn product interest into hands-on customer engagement.
One Platform. Multiple Ways to Bring Products to Market.
Different products need different forms of customer access. Some need a polished tradeshow presence. Some need regional demo days. Some need a mobile showroom. Some need a temporary showcase space. Some need guided customer visits, loan-out demos, training sessions, or digitally supported experiences.
TNKRLABS helps companies choose, build, and manage the right program format based on the product, the market, the customer journey, and the outcome they are trying to create. Every program can be supported by physical logistics, creative design, product handling, digital tools, data capture, reporting, customer follow-up, and operational support through the broader Bellerson Group ecosystem.
Managed Tradeshow & Event Programs
Turnkey support for companies exhibiting, demonstrating, or activating products at Canadian tradeshows, industry events, conferences, customer events, and partner-facing programs.
TNKRLABS can support planning, logistics, booth and display coordination, product transport, setup, staffing, guided demos, interactive elements, lead capture, reporting, and post-event follow-through.
Best for: companies that want a stronger Canadian event presence without managing every detail internally.
National Roadshows & Regional Showcase Events
Bring your product experience into key Canadian regions through planned stops, regional demo days, partner events, customer sessions, and market-specific activations.
Roadshows can be designed around product launches, market validation, distributor support, key account development, campaign periods, or regional growth objectives.
Best for: companies that want to reach multiple Canadian markets, activate specific regions, or create a more controlled customer experience than a single tradeshow can provide.
Pop-Up Showcase Programs
Create a temporary shared or exclusive product showcase presence in target markets, allowing customers to experience products without requiring a permanent showroom or local facility.
Pop-up showcase programs can be shared or exclusive, short-term or recurring, and built around product launches, customer demos, regional market tests, partner enablement, sales campaigns, or hands-on evaluation periods.
Best for: companies that want customers to see, test, and understand products in a more focused environment than a tradeshow floor.
TNKRLABS Mobile Showroom Program
Our flagship program - a custom mobile showroom or demo vehicle to bring your product directly to customers, partners, reps, tradeshows, and strategic regional stops. Hands-on and functional.Mobile programs can be built around customer visits, national tours, industry events, dealer support, executive demos, training sessions, and campaign-based activations.
Best for: products that are hard to evaluate remotely, benefit from physical demonstration, or need to reach customers across multiple locations.
Field Demo & Customer Visit Programs
Provide guided, hands-on product experiences at customer sites, partner locations, or regional demo environments for qualified prospects and key accounts.TNKRLABS can help coordinate the product, setup, customer experience, training, documentation, digital support, feedback capture, and next-step handoff.
Best for: strategic accounts, complex technical products, high-value opportunities, partner-supported sales, and products that need to be experienced in context.
Demo Loan-Out Programs
Let customers evaluate products through a structured demo, trial, or loan-out program managed by TNKRLABS.Programs can include demo unit storage, scheduling, qualification, transport, onboarding, setup, training, return logistics, condition tracking, spares, maintenance coordination, feedback collection, and purchase handoff.
Best for: products where buyers need time with the equipment, system, or technology before committing.
Digital & Interactive Product Experiences
Enhance physical programs or create standalone interactive experiences using microsites, landing pages, registration forms, guided demo content, remote sessions, QR/NFC flows, surveys, CRM data capture, reporting, AR/VR-supported experiences, and digital sales enablement tools.These experiences can support tradeshows, roadshows, pop-ups, mobile showrooms, field demos, remote workshops, and campaign-based activations.
Best for: companies that need to make complex products easier to understand, easier to present, and easier to follow up on.
From spot tests to ongoing managed programs - your hands-on partner
TNKRLABS programs can be built around different levels of commitment, scope, and complexity.
Spot Tests
Focused activations for a single event, customer group, region, product opportunity, or campaign window
Pilot Programs
Structured short-term programs designed to validate demand, test market response, collect customer signals, and identify the next commercial path.
Campaign Programs
Defined programs built around a launch, event season, regional push, product category, sales campaign, partner initiative, or account-based objective.
Managed Showcase Programs
Ongoing programs that combine multiple formats over time, such as tradeshows, pop-ups, mobile visits, field demos, loan-outs, digital experiences, reporting, and customer follow-up.
Most strong programs combine more than one format
A tradeshow can become the start of a field demo campaign. A mobile showroom can support key account visits, partner training, and regional roadshow stops. A pop-up showcase can support a product launch, customer demo days, and post-campaign follow-up. A loan-out program can connect to training, spares, maintenance, LRSX support, and future purchasing conversations.
TNKRLABS helps companies think beyond one event or one demo and build the right combination of formats to support the full customer journey.
Built to support the full experience
Depending on the program, TNKRLABS can support a wide range of requests, requirements and enhancements including, but not limited to:
- Program planning and concept development
- Product storage, handling, transport, setup, and return logistics
- Booth, display, pop-up, trailer, and mobile showroom coordination
- Guided demos, customer sessions, training, and workshops
- Interactive digital experiences, microsites, forms, and landing pages
- Registration, surveys, QR/NFC flows, and lead capture
- CRM data loads, reporting, opportunity tracking, and follow-up workflows
- Demo loan-out scheduling, onboarding, condition tracking, and feedback collection
- Spares, maintenance coordination, customer support, and post-demo handoff
- Partner-supported production, fabrication, print, signage, and display materials
From integrated, complex campaigns to fully custom programs built around your goals and unique solutions - we have the capabilities to drive impact, build relationships and strengthen your ROI.
Designed for complex B2B products
TNKRLABS is built for products that are easier to understand, trust, and buy when customers can experience them directly.
We are especially focused on:
- Industrial equipment
- Manufacturing systems
- Process systems
- Warehouse, logistics, and distribution technology
- SaaS, IoT, and embedded technology products
- Technical equipment and software-enabled systems
- Construction, trades, and field-service solutions
- Engineering and operational technology
- Capital-intensive B2B products
- Products requiring training, integration, setup, or guided evaluation
If your product involves education, technical questions, operational fit, hands-on confidence, or a longer buying process, TNKRLABS can help create the experience around it.
Build the right program for your product, market and opportunity, every time.
TNKRLABS programs are designed to be flexible. You can start with a single event, a short test, a regional activation, a product launch, a demo program, or a more complete Canadian market access initiative.
Tell us what you are trying to showcase, where you want to reach customers, and what kind of experience would help move the market forward.
Not sure which program fits? Start with what you're looking to achieve...
Manage a Canadian trade show or event
Launch or validate a product in Canada
Give prospects hands-on access
Strengthen reps, dealers, distributors, and/or partners
Visit key accounts with a guided product experience
Run a demo unit or loan-out program
Support a marketing campaign with in-person activation
Build a mobile or pop-up showroom presence
Create a more interactive product experience
Build your program
TNKRLABS
A Bellerson Group Company
104 Crockford Blvd.
Toronto, ON M1R3C3 Canada
Tel: 289-269-3899
Email: info@tnkrlabs.ca
TNKRLABS gives complex B2B products a physical, digital, and operational presence in the Canadian market before companies commit to building one themselves.
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