DISCOVER A NEW WAY TO CONNECT YOUR SOLUTIONS WITH CUSTOMERS AND PROSPECTS
Hands-on, interactive experiences that bring complex B2B products closer to the customers who need to see them in action
TNKRLABS helps manufacturers, OEMs, distributors, industrial equipment companies, and technology providers showcase, demonstrate, and activate their products across Canada through managed tradeshows, roadshows, pop-up showcases, mobile showrooms, field demos, loan-out programs, and other unique interactive customer experiences.
We help companies turn complex products into tangible buying experiences - supported by the logistics, digital tools, data capture, customer engagement, and operational follow-through needed to move real opportunities forward.
Want the highlights in under a minute? Coming Soon
More than events. More than demos.
A flexible showcase platform.
Complex B2B products are hard to sell from a brochure, video call, slide deck, or product page alone.
Customers often need to see the product, touch it, understand how it fits into their operation, ask technical questions, compare options, and build confidence before moving forward - especially when the purchase involves capital investment, integration, training, process change, or operational risk.
TNKRLABS gives companies a practical way to create those experiences without having to build their own Canadian field team, showroom network, mobile demo infrastructure, event operation, or product-handling program from scratch.
We help bring products closer to the customers, partners, reps, regions, and buying moments that matter.
WHAT IS TNKRLABS
We design, build and manage product experience programs
TNKRLABS creates custom showcase and demonstration programs for companies that need customers to experience their products in person, interactively, or through a more guided buying journey. Programs can be built around a single event, a regional campaign, a product launch, a national roadshow, a key account strategy, a Canadian market entry initiative, or an ongoing managed demo presence.
Depending on the program, TNKRLABS can support...
Tradeshow & Event PlanningDiscover | 
Booth, Display & Showcase CoordinationDiscover | 
Product storage, transport, setup, and return logisticsDiscover | 
Interactive digital experiences, microsites, forms, and landing pagesDiscover | 
Mobile showroom and trailer-based activationsDiscover |
Pop-up showroom and regional showcase programsDiscover | 
Field demos and customer site visitsDiscover | 
Demo unit and loan-out program managementDiscover | 
CRM data capture, reporting, and customer follow-up workflowsDiscover | 
Training, guided demos, spares, maintenance, and post-demo handoffDiscover |
PROGRAMS | SOLUTIONS
Managed Tradeshow & Event Programs
Turnkey support for companies exhibiting, demonstrating, or activating products at Canadian tradeshows, industry events, conferences, customer events, and partner-facing programs.
PROGRAMS | SOLUTIONS
National Roadshows & Regional Showcase Events
Bring your product experience into key Canadian regions through planned stops, regional demo days, partner events, customer sessions, and market-specific activations.
PROGRAMS | SOLUTIONS
Pop-Up Showcase Programs
Create a temporary shared or exclusive product showcase presence in target markets, allowing customers to experience products without requiring a permanent showroom or local facility.
PROGRAMS | SOLUTIONS
TNKRLABS Mobile Showroom Program
Our flagship program - a custom mobile showroom or demo vehicle to bring your product directly to customers, partners, reps, tradeshows, and strategic regional stops. Hands-on and functional.
PROGRAMS | SOLUTIONS
Field Demo & Customer Visit Programs
Provide guided, hands-on product experiences at customer sites, partner locations, or regional demo environments for qualified prospects and key accounts.
PROGRAMS | SOLUTIONS
Demo Loan-Out Programs
Let TNKRLABS help coordinate demo units, customer trials, scheduling, onboarding, return logistics, condition tracking, feedback collection, and purchase handoff.
PROGRAMS | SOLUTIONS
Digital & Interactive Product Experiences
Enhance physical programs with microsites, landing pages, registration forms, QR/NFC flows, guided digital content, remote sessions, AR/VR-supported experiences, surveys, CRM data, and reporting.What are you trying to achieve?
Start with the goal. We'll help map the right format, experience, logistics, and support model.
I want someone to manage Canadian tradeshows and events for us
TNKRLABS can support planning, logistics, setup, staffing, demos, lead capture, reporting, and post-event follow-through.
I want prospects to experience our product hands-on.
We can create field demos, pop-up showcases, mobile showroom stops, demo days, or guided interactive product experiences.
I want to launch or validate a product in Canada.
TNKRLABS can help you test demand, collect customer signals, activate key regions, and build confidence before committing to a larger Canadian footprint.
I want to strengthen our reps, dealers, distributors, or partners.
We can create regional demo opportunities, training sessions, customer-facing events, and hands-on selling environments that help partners present the product more effectively.
I want to run a demo unit or loan-out program.
We can help manage storage, scheduling, transport, setup, onboarding, customer support, return logistics, condition tracking, and follow-up.
I want to support a marketing campaign with real-world activation.
TNKRLABS can add in-person, mobile, pop-up, or guided demo experiences to product launches, seasonal pushes, account-based campaigns, and market-specific initiatives.
I want to visit key customers with a guided product experience.
We can help bring your product, demo environment, sales story, and supporting assets directly to strategic accounts.
TNKRLABS is built for products that need to be seen, felt, explained, tested or experienced
TNKRLABS is built for complex B2B products where education, trust, technical understanding, hands-on evaluation, and operational confidence matter. If your product is difficult to explain quickly, expensive to evaluate poorly, or much more compelling when experienced directly, TNKRLABS is likely to be a strong fit. Some of the industries we're often focused most on are...
Industrial Equipment
Manufacturing Systems
Process Systems
Warehouse, Logistics & Distribution Tech
SaaS & Software
Construction, Trades & Field-Service Solutions
Technical Equipment & Software-Enabled/Embedded Systems, IOT/IIOT
Engineering & Operational Tech
Multi-Function Products Requiring Training, Integration & More
Capital-Intensive B2B Products
Full Systems & Integrated Products
New Product Launches
Have a product customers need to experience first?
TNKRLABS can help you turn it into a hands-on showcase, demo, event, roadshow, or market access program built around your goals.
The physical, digital, and operational layers behind the experience
A strong showcase program is not just a booth, event, trailer, or demo unit. It requires operational control, customer experience design, data capture, and follow-through. TNKRLABS can collaborate with your team and/or support the full program environment, including:
Physical program management
Product storage, transport, setup, teardown, demo unit handling, customer site coordination, return logistics, spares, maintenance coordination, and insurance-supported program structures where appropriate.
Experience design
Showcase concepts, tradeshow support, pop-up layouts, mobile showroom configurations, demo journeys, customer flows, guided scripts, and interactive presentation planning.
Digital & interactive layer
Landing pages, microsites, registration forms, QR/NFC-assisted experiences, guided digital content, AR/VR-supported experiences where appropriate, remote sessions, forms, surveys, and feedback loops.
Data, CRM, and reporting
Attendee data, customer feedback, CRM loading, opportunity tracking, vendor reporting, post-activation summaries, and follow-up workflows.
Partner-supported production
Print, display, booth, signage, collateral, pop-up environment, and trade show material production through trusted partners.
Full-service creative
Our team creates visual identities, branded environments, signage, presentation assets, storytelling frameworks, and engaging content that help communicate your product’s value clearly and consistently.
Fabrication and engineering
We also offer full-service creative support, fabrication and engineering for custom trailers, booths, displays, and experiential environments, including modifications to existing assets.
Storage and logistics
For ongoing programs, we provide storage and logistics services to manage, maintain, and deploy materials for recurring events, annual activations, roadshows, and key account demonstrations tied to broader sales initiatives.
A practical way to create Canadian presence without building it all yourself
For international manufacturers, OEMs, distributors, and technology companies, Canada can be difficult to activate remotely.
You may need customers to see the product, partners to understand it, reps to demonstrate it, and prospects to trust it — before the market is ready to justify permanent infrastructure.
TNKRLABS gives companies a flexible way to test, launch, showcase, and grow in Canada through physical, digital, and field-based programs.
We are currently focused on Canada-wide programs, with select northern U.S. activations available by request as we work toward broader North American coverage.
Backed by Bellerson
TNKRLABS is the experiential activation and showcase division of Bellerson Group.
That matters because complex product programs require more than event coordination. They often require storage, transport, setup, training, customer support, demo handling, service coordination, sales handoff, partner support, and operational follow-through.
Through Bellerson Group, TNKRLABS can connect showcase programs with broader capabilities in Canadian market development, managed inside services, distribution, manufacturer representation, service support, product handling, customer onboarding, spares, consumables, and operational partnership programs.
TNKRLABS helps create the hands-on experience. Bellerson Group helps support what happens before, during, and after it.
Ready to build a showcase program?
Whether you are planning a tradeshow, launching in Canada, building a demo program, supporting a marketing campaign, strengthening partners, or creating a more compelling hands-on product experience, TNKRLABS can help map the right program.
Tell us what you are trying to accomplish, what product or market you are focused on, and where you need customer engagement to happen.
We will help shape the right combination of formats, logistics, digital tools, and customer-facing support.
Want to see a product, brand, or technology in Canada?
TNKRLABS also collects interest from customers, operators, engineers, buyers, dealers, distributors, and teams who want hands-on access to products that are not yet easy to see, test, or experience locally.
If there is a product, brand, category, or technology you would like to see enter a TNKRLABS program, tell us what you are looking for.
Your interest may help us bring relevant products, demos, showcases, roadshows, and vendor programs into the Canadian market.
TNKRLABS
A Bellerson Group Company
700 Finley Ave
Ajax, ON L1S3Z2 Canada
Tel: 289-269-3899
Email: info@tnkrlabs.ca
TNKRLABS gives complex B2B products a physical, digital, and operational presence in the Canadian market before companies commit to building one themselves.
Learn more about Bellerson Group Go now
Copyright ©2026 TNKRLABS, a division of Bellerson Corporation. All rights reserved. Do not copy, use or distribute any information, materials or images without permission. PRIVACY & TERMS